The restaurant down the road isn't better than yours.

Yes, it is. And that's not what the wheel does. Customers spin and win a small prize at the end of their meal — regardless of whether they leave a review. The prize is for being a customer, not for reviewing. After they spin, they're shown the option to leave a Google review if they'd like to. They can ignore it, keep their prize, and walk out. Google's policy prohibits making a prize conditional on a review. The wheel never does that. Every customer gets the same option to leave a Google review, exactly as Google requires, whether they spin a prize or not.

It's a fair question — and the honest answer is yes, some customers will spin and not leave a review. The wheel works anyway, for two reasons.

First, the psychology. When a customer receives something unexpected — a small prize, a moment of generosity — they feel a natural pull to give something back. It's called reciprocity, and it's one of the most reliable behaviours in human psychology. The review request lands at exactly the moment that pull is strongest. Most customers say yes.

Second, even when they don't. The customer who spins and doesn't review still walks out having had a small positive moment — a moment they didn't expect. You've given a paying customer a better experience than they were expecting. That's a customer slightly more likely to come back, slightly more likely to mention you to a friend, slightly more memorable than the others.

The prize is small. The upside of the system working at scale — review after review, week after week — is large.

You already know which customers are first-timers and which are regulars — and so do your team. Restaurants read this instinctively. The wheel fits inside that judgement.

Once it's set up, every customer gets their first spin — including your regulars, the first time they encounter it. After that, the server checks before the card comes out. Returning customers who've already spun get the welcome they already get. Everyone else spins.

When someone searches for a restaurant near them Google reviews are the first thing they see. More reviews means more trust. More trust means more customers choosing you over the restaurant down the road. Every new review is a reason for a new customer to walk through your door. Every week without them is a week your competitor pulls further ahead.

More reviews actually protect you against negative ones rather than exposing you to them. A restaurant with 200 reviews and a 4.4 rating looks far more credible than one with 12 reviews and a 4.8. One negative review amongst 200 is noise. One negative review amongst 12 is a problem.

On top of that, the wheel includes a private feedback path. If a customer's experience wasn't great, they can tell you directly before thinking about leaving anything public. Unhappy diners get a chance to be heard. You get a chance to make it right. And it's fully Google TOS compliant — every customer still gets the same option to leave a Google review, regardless of how they felt.

Asking a customer for a Google review is awkward for everyone. The server feels pushy. The customer feels obligated. The wheel removes that completely. Customers spin to win a small prize on the house. The review request comes after they've already had a delightful moment — and it feels natural, not like a favour they're being asked for.

And you can actually see what's happening. Which server's tables are spinning. Which aren't. Which servers are generating reviews and which ones aren't even handing the card over. The wheel earns the review. The dashboard tells you who's working the system.

Handing over the card is part of the job — the same way upselling, greeting customers, and maintaining standards are part of the job. You set the expectation, you track the result, and you hold them accountable for it. That is how every other standard in your restaurant gets maintained. This is no different.

You'll be live within 48-72 hours. After signing up we book a 30-minute onboarding call to set up your branded wheel, configure your prize mix, and brief your team. Your QR codes are printed and shipped to your address. You can start using the system on your next service after the call.

As part of done-for-you onboarding, your branded QR cards are printed and shipped directly to your restaurant — one for each member of your serving team, with their name and your logo already on them. You'll have them in hand within 48-72 hours of signing up. No printing, no design work, no setup on your end.

None at all. Your cards arrive printed and ready. The wheel runs in the cloud. Your dashboard arrives in your inbox. You don't log into anything or manage any software. Everything that needs technical handling is handled for you.

Cancel anytime with no notice period and no cancellation fee. There is no contract. If you decide it is not for you, just let us know and your subscription stops immediately.

No. The wheel is the last moment of a customer's meal — a small, branded experience they actually enjoy. It earns reviews because customers want to leave them, not because they've been asked. We pick the prize mix with you during onboarding so it fits your restaurant, not the other way around.

Low-cost, high-perceived-value items. Free dessert, 10% off a future visit, free coffee, free side, a mystery prize. You set them. You change them whenever you want.

Yes. Every Google review, positive or negative, gets a response within 24 hours, written in your restaurant's voice. You see every response before it goes live in your first week, and then we run it for you.

30 days, no questions asked. If you don't see new reviews coming in within your first month, email us and we refund the full £79. We absorb the onboarding cost.